Category: Industry Intelligence

GONE are the days when a company had the luxury of a three-to-five-step interview process, 60 pages of required forms to fill out, 10-panel drug tests, and international criminal background screenings. The labor market is so tight that, in some cases, employers need to make an offer on the spot—likely competing with counter offers already on the table.

If you are in the recruiting business—or any business with employees—you know how different the job market is from just a few years ago. First of all, it is tight. So tight, employers in manufacturing, education, and even government have been experiencing a worker shortage for more than two years now. Of course, commercial printers are no exception.

So you want to hire and retain a talented and enthusiastic workforce while costs are up and workers have more choices than ever before? It’s easier than it sounds. Find out what motivates the people you want to hire, and find a way to give it to them.

Find out what motivates the people you want to hire, and find a way to give it to them. Print is becoming dependent on digital technology. There are more DIY, upload-and-go options for customers. Omni-channel marketing is most successful with the integration of print, online and mobile strategies.